Hail to the Plodders!

Sweeping vistas, mind boggling geology and jagged cliffs aren’t the only thing you get when you visit the Grand Canyon. You can also ride a mule to the bottom of them natural wonder of the world- some 5,000 feet down.

The mules plod along, putting one sure foot in front on the other as they descend the steep trails. These mules don’t run or trot – they lumber along until they reach their destination.

As you hit the marketing trail, let the mule be your guide.

Learn how to plod. Embrace the slower place of the amble. Adopt the power of lumbering toward your goal. Remember: it’s not how fast you reach your destination, but how long you stay there.

Just like the mule making it safely to the bottom of the canyon, success in marketing and sales is about just taking the next step, and then, doing it again. Participating in the day-to-day, unsexy grind. Making the phone calls. Writing the query letters. Taking the risk of putting yourself out there with consistency and persistence.

One of my favorite sentiments is; “I’m an overnight success and it only took me 20 years.”

Here’s some Plodder questions to ask yourself :
• Do you set aside time for marketing every day? Weekly? Bi-monthly?
• What is your preferred mode of marketing? Phone calls? Drop ins? Emails? Social Media? All the above?
• Is it working? Are you getting the results you want?
• Do you have support? A person who can, and will, kick your butt and keep you on task?
• Do you have a specific goal or goals in mind? Sell your book? Book a job? Secure a specific client?

Marketing and sales success goes to the people who keep at it, taking one steady step at a time, ignoring the steep incline and just doing the work. Hail to the Plodders, for we shall take our persistence to the bank.